How to Sell Digital Goods and Content on WordPress?
Today a huge portion of the market belongs to digital goods and services. Therefore, let’s take a look at the most amazing methods and ways to sell Digital Goods and Content on WordPress.
In this article, we will cover a few main aspects, including the platforms with which you can sell digital goods, what you can generally sell, and the steps you need to complete to start selling.
So, if you are ready, let’s start!
This article will cover:
Which Platform Should You Use to Sell Digital Products?
In today’s market, there are multiple platforms that you can use to start selling digital products or downloads. However, not everything offers functionality good enough. That is why let’s quickly overview the best platform that will allow you to sell digital products and goods through your WordPress website easily.
What can You Sell Online?
In this digital era, believe me, there is a wide variety of digital content that you can sell. And selling digital content comes in handy with lots of benefits. First of all, it costs less to create such content. Secondly, it is easier to sell because you do not have to worry about delivery, order tracking, etc.
So, basically, by selling digital content, you get an incredible opportunity to save money on production and still make lots of profits. Let’s take a look at the main benefits before we look through content types that you can sell online.
Benefits of Selling Digital Goods
- Low start-up costs: Just set up an online store, get the plugin, and start sales
- Fully digital marketing is both cheaper and more efficient than a traditional advertisement.
- Incredibly large market – if you sell digital products or content, you have access to a worldwide audience and are not limited to your region or city.
- You do not have to worry about products being out of stock ever again.
- No delivery costs and fewer angry clients because of the slow delivery
- On-demand – many people now prefer everything that is digital because they simply can have it on their devices.
Now, I suggest that we take a look at the types of digital products you can sell.
Offer Subscription Plans
For example, let’s say you have a professional blog; in order for readers to access it and read the published materials, you can offer a monthly subscription plan. Also, instead of one plan, you can offer multiple subscriptions; depending on the price, the users will get more or less restricted access to your website’s blog content.
Sell Digital Illustrations
If you are an artist, you can sell digital illustrations as content, and the price of the illustration may vary depending on the buyer’s rights. For example, if they simply download it for themselves to use as wallpaper or inspiration, the price may be $10; however, if they want to publish it on social media (giving you credit), the price can be $20, and no credit $50.
Sell Your Articles as Pay-Per-One
Another way that you can use to sell digital content on your WordPress website is by selling single articles. For example, you can allow users to read certain parts; however, they will have to pay to continue. As with the previous two methods, you can also enable this with the BTCPay Wall plugin.
Sell Videos as Pay-Per-View
A video is one of the most versatile digital media. And, it is the most popular and easy to access one. Most people prefer to watch a YouTube video instead of reading an article, as it is faster and simpler. Yet, so much effort goes into researching for and creating a video that it seems counterproductive to have just free video content lying around. The Pay-Per-View system allows you to charge a fee for access to your video. You can display the videos on your website or on YouTube and Vimeo as private videos and get additional revenue by pay-per-view fees.
You can also sell e-books quite easily. First of all, they are easy to create/write. As long as the book’s content fits the website’s overall theme, you can find many clients who would prefer to pay to download the pdf version instead of ordering a hard copy and waiting for several days till it arrives.
Sell PDF files
With BTCPayWall, you can also easily sell various pdf files. For example, you can create nice infographics, guides, or even presentations and simply sell them online through your WordPress website without additional effort.
Now, let’s take a look at the steps you have to take in order to start sales of digital goods and content on your WordPress website.
Step 1 – Set up WP Website
First of all, you need to make sure that your WordPress website is presentable and looks professional. It must reflect your personality, the goals, and the views of your brand or company. Then, of course, you must create a digital store. Divide it into different categories and add your products. For certain types of products, you may include a preview like a video cover or an artwork with watermarks. You can include excerpts and fragments for products like PDFs, ebooks, and music.
Tips on How to Increase Sales of Your Digital Downloads/Products
Now, we are going to review tips & tricks that will help you to increase sales of your digital products. Here they are:
- Testimonials will increase the trust factor. Add a few previous client testimonials or reviews related to the product to your website.
- Gallery slider. A gallery slider acts like a presentation of your products, and you can put the photographs of your digital products there from the store.
- Pop-Ups. Pop-ups can help you to collect emails for marketing your products. You can offer free PDFs to create an email database in exchange for an email address.
Step 2 – Set up the Plugin
So, let’s see how to set up a plugin for selling your digital products. First, go to your WP dashboard, click on Plugins, and then Add New. You will be redirected to the page where you must search for the plugin and install it. After installation, you must activate the plugin by clicking on the Activate button.
For example, if you choose to use BTC Pay Wall, one of the best plugins to install, you start with general settings after the activation. In “General”, you set BTC Pay Server as your payment gateway. In the BTCPayServer menu, connect your store to the BTC Pay Wall and add the API key. For more detail, visit the documentation.
Step 3 – Start Sales
After setting up your eCommerce store and publishing products, it is time to start the sales. Plus, you already have an incredible plugin that will help you to quickly and securely get all the necessary payments.
Write good product descriptions, or if you are selling content such as articles, make sure to write engaging and attention-catching introductions so that users will be interested to read the whole material. Also, do not forget to promote your store on other special media platforms.
So, to summarize the “How to Sell Digital Goods and Content on WordPress?” article, digital goods are on demand in our digital era where everybody is switching to mobile devices and using virtual products. Different types of digital products can be on demand, such as videos, music, ebooks, PDFs, and more.
For WordPress users, an easy way to monetize their digital products is to use a payment gateway plugin. One of the best plugins for that is BTC Pay Wall, a payment gateway that allows your customers to use bitcoin for payments and donations. It is super easy to set up and use and processes the payments momentarily.
Creating and developing a store with digital products in WordPress is nothing too complicated; you can start doing it now!