Why Should You Add Paywall to Your WordPress Site?
Today paywalls are quite trendy among publishers on different online platforms. Many well-known websites and blogs have already implemented it on their website. There are certain reasons why you should add a paywall to your WordPress site. But before doing this, you have to take into account all the cons and pros of paywalls. So, in this article, we are going to answer the question of whether it is beneficial to implement them on WordPress websites or not.
What Is a Paywall?
Before starting to speak about the benefits of paywalls generally, first, it would be better to learn what it is initially. So, the paywall is a method of closing access to content parts, media files, some links, etc. by using paid subscriptions. Meaning that the user should make a purchase or get a subscription to be able to read the further parts of the article. In fact, paywall usage is not a new thing among publishers. This was used a long time ago when people paid for newspaper or magazine subscriptions to get up-to-date information or valuable content.
The idea of paywalls sounds great. But before implementing paywalls on your website you must focus on some aspects that are vital to your website. And that is revealing whether your site format is suitable for paywalls or not.
In What Cases Should You Use Paywall?
To clarify, if you constantly publish high-quality valuable content then you will receive a group of loyal readers who are ready to pay for educational or other content on your website that is not available somewhere else even for free. If you do so, then paywalls may be a good option to increase your site revenue.
But the situation is different when your website content is viral. This refers, for example, to everyday news updates or something else that can be found on other websites without subscription or payment. Moreover, this can even lead to the loss of readers rather than increasing their number. Besides, if you present a news site, then paywalls may even prevent the traffic coming from other sources. As you will be unable to share the content on other platforms.
Along with these factors, you need to understand whether you will have the capacity to provide responsiveness to content. As you should take into account that people read on different kinds of screens. So, your product has to be highly readable on any device.
Besides, you should have a certain number of loyal readers that will be eager to not only read content freely but also pay for it. In fact, this does not refer to having millions of loyal readers in order to benefit from paywalls. Yet, you must consider that paywalls affect website traffic by decreasing it. As the paid content ranks lower than a common one. Besides, you will not be able to share it on Social Media.
Benefits of Adding Paywalls
There are three main benefits you will obtain if added paywalls to your website.
The first one is, surely, the increased revenue. Social Media ads take the greater part of ad revenue. So, website owners make money by monetizing their blogs through paywalls. Some publishers and companies prefer paywalls rather than using online advertisements.
This income is more stable. Some publishers claim that they get more stability when using paywalls. Because the revenue coming from ads depends on your website’s monthly traffic. So, if it decreases for a month, your revenue accordingly decreases, too. Meanwhile, the websites using a paywall as a source of money will be affected less or not affected at all.
Furthermore, paywalls and paid subscriptions will lead to an increasing number of loyal readers. According to statistics, membership plan users are most likely to be engaged or spend time on your website than others. Also, the paid subscription may turn random visitors into regular subscribers if they make sure to get high-quality content.
Kinds of Paywalls on Websites
As you have read the details mentioned above and decided to start using paywalls on your website then you need to know that there are different ways to do so.
So, the first one is displaying only the content title and its introduction then calling the reader to make a payment to read the further content.
The second way of implementing paywalls is offering several articles free of charge and then suggesting the users subscribe or make a purchase to get more related content.
And the third method of adding paywalls is presenting the readers content without being interrupted by ads.
Some websites using paywalls instantly grow their revenue. Some others fail the process. That is why you need to think carefully while adding paywalls to your website.
How to Add a Paywall to WordPress Website?
WordPress is an excellent platform for website owners and bloggers. By providing valuable features, plugins, and themes, it eases the users’ experience on websites.
The same is in the case of adding paywalls to WordPress websites. You have a vast opportunity of plugin choice to do so.
However, taking into account the rising interest in bitcoin payment methods and their convenience, in this article, we are going to review the BTC Paywall plugin with its many significant features.
BTC Paywall Plugin Review
So, the BTC Paywall plugin is foreseen for selling digital goods such as articles, video and audio content, electronic books, etc. using a bitcoin paywall.
You have three options to sell the products:
- Single post – with the method of pay-per-post
- Videos – with the method of per-per-view
- Download store – by enabling the customers to download the purchased items
Each of them serves a unique purpose.
So, enabling the users to pay per single post is a great option for paywalls. This is because not all visitors will be excited to obtain a long-term subscription. And in this case, they will most benefit from buying a single article that they are interested in.
And if they are interested in a certain video and want to watch it fully then they can use the pay-per-view method, too.
Another way is implementing the Download Store method which enables the customers to purchase articles, ebooks, PDF files, etc., and download them to their Personal Computers.
Benefits of BTC Paywall Plugin
Along with its easy usage, the plugin has many other advantages you will definitely appreciate.
The first is that it does not require any registration process or login that might irritate the users. Moreover, they are not obliged to fill in personal data and pass the subscription process for a single post they would like to read.
Besides, they will be amazed by the fast payment system through Bitcoin and Lightning. The latter is considered one of the fastest payment methods. The amount is received within a few milliseconds. Besides, it is very cheap and does not charge so much. It is also very secure enabling the payer to stay anonymous during the whole payment process. Moreover, the paid amount can not be reversed as it is final.
This is great not only for website users but also for publishers. Through this plugin, they can grow their revenue without using advertisements, banners, and Google. Besides, they will not be required to force the reader to become a regular subscriber for reading a single piece of content which is an appreciable thing for users, too.
So, you may fully trust the plugin while implementing a paywall on your WordPress site.
Summing up, we would like to mention that paywalls can affect your website very positively if used correctly and attentively. So, getting effective outcomes by adding paywalls to your website mostly depends on your site format, existing and constantly updated high-quality content that might call the visitor to purchase a part behind the paywall to read it till the end. But you must note that the content value highly depends on the industry you are in. So, for the journalist, for example, the quality depends on an interesting interview that no one will find on other websites or blogs.
It is a great way of stable income that is based on the predicted amount of paid subscriptions. Besides, you may attract advertisers and greater companies to cooperate with you. At some points, smaller but very loyal customers and readers are much more valuable than random site visitors entering your blog once or twice a month.
Besides these significant facts, the sites having implemented paywalls, have proven greater quality. This is because they must provide thoroughly prepared digital products to be attractive to the users who will most likely pay to get a piece of article and another type of content available. This will definitely strengthen your brand.
So, if you use WordPress then we recommend you install the BTC Paywall plugin. Through it, you will get an absolutely exciting user experience while dealing with paywalls. Moreover, you can make your site users’ operation more interesting and comfortable at the same time.